DA Redirects vs Swift Redirects – Best Shopify 404 Redirect App
Managing 404 errors and URL changes is critical for any growing Shopify store. Whether you’ve migrated your site, updated product URLs, or are managing seasonal collections, having a powerful redirect tool can protect your SEO and user experience.
Two standout apps in the Shopify App Store that solve this problem are:
In this post, we compare these two Shopify 404 redirect apps across critical areas such as features, automation, regex support, 404 detection, bulk tools, and SEO effectiveness.
Overview of the Apps
DA Redirects
DA Redirects is a user-friendly redirect tool designed to handle manual and CSV-imported redirects. It’s focused on simplicity and supports straightforward use cases like fixing 404s manually or after a migration.
Swift Redirects
This app is a complete redirect management platform. It offers real-time 404 monitoring, AI-driven redirect suggestions, regex and wildcard rules, bulk import/export tools, and SEO analytics. Ideal for growing and enterprise-level Shopify stores.
Feature Comparison Table
| Feature | DA Redirects | Swift Redirects |
|---|---|---|
| Automatic 404 Detection | ✅ | ✅ Real-time monitoring |
| Regex/Pattern Redirects | ✅ | ✅ Full support for regex/wildcards |
| Live Redirect from Logs | ✅ | ✅ Directly from 404 log screen |
| Bulk Import/Export | ✅ CSV support | ✅ Advanced import/export with tagging |
| 404 Email Alerts | ❌ | ✅ Instant alerts to your inbox |
| SEO Redirect Health Monitoring | ✅ | ✅ Built-in analytics dashboard |
| Shopify 2.0 Compatibility | ✅ | ✅ |
Real-World Use Case
Scenario: You’re migrating URLs for 200+ products and want to ensure all previous product links redirect to the new structure.
With DA Redirects:
- Prepare a CSV of old and new URLs manually.
- Import via the app.
- No automatic 404 logging or pattern matching — everything must be direct URL-to-URL.
With Swift Redirects:
- Let the app detect 404s as they happen in real-time.
- Apply regex rule:
/products/* → /collections/*in seconds. - Use redirect suggestions to fix 404s with one click.
- Track how many users hit each redirect via the analytics dashboard.
SEO and Automation Advantage
Swift Redirects goes far beyond simple redirection. Its automation features ensure you never miss a critical 404. With AI-driven suggestions, email notifications, and redirect performance tracking, your SEO team gets a full suite of tools.
DA Redirects offers functional redirection tools, but it lacks visibility into errors and no automation for recurring or patterned issues — which could hurt long-term SEO if not managed manually.
User Interface & Usability
DA Redirects is clean and easy to use for beginners. If your needs are simple and you just want to upload a CSV, it’s sufficient.
Swift Redirects offers a more advanced interface, but it remains beginner-friendly. Filters, live redirect suggestions, tagging, and real-time 404 logs make redirect management a breeze — even for larger catalogs.
Pricing Overview
| Plan | DA Redirects | Swift Redirects |
|---|---|---|
| Free Plan | ✅ | ✅ |
| Price | $6.99/month | $3.99/month |
| Bulk Management | ✅ | ✅ |
| Regex Support | ❌ | ✅ Included in Pro |
| 404 Alerts | ❌ | ✅ Email notifications |
Final Verdict: Which App Wins?
| Need | Recommended App |
|---|---|
| Simple CSV-based redirects | Both |
| Real-time 404 detection & automation | Both |
| Regex/pattern-based rules | Swift Redirects |
| SEO-focused redirect tracking | Swift Redirects |
| Basic manual redirecting | Both |
Conclusion
DA Redirects is best suited for merchants looking for basic functionality — especially those comfortable managing redirects through spreadsheets.
Swift Redirects is ideal for Shopify stores focused on SEO, scalability, and automation. It’s built for teams that want to proactively manage broken links, automate workflows, and reduce bounce rates from 404 pages.
Need enterprise-grade 404 monitoring and redirect management? Try swift Redirects and take control of your store’s redirect performance today.