X Redirect vs Swift Redirects – Best Shopify 404 Redirect App

In the fast-paced world of Shopify eCommerce, broken links can cost you traffic, conversions, and SEO rankings. Whether you're restructuring your store or migrating to a new theme or platform, having a reliable 404 redirect solution is non-negotiable.

Two powerful apps that aim to solve this problem are:

• X Redirect – Fix 404 links
• Swift Redirects

But which one is right for your store? In this comparison, we’ll dive into features, automation, regex support, UI, SEO tools, and pricing to help you decide.

What These Apps Do

Both apps are designed to help Shopify merchants fix broken URLs (404s) by creating 301 redirects—keeping search engines happy and customers on track.

X Redirect – Fix 404 Links

Offers simple 404 detection and redirect tools. Aimed at stores that want a quick fix for broken links without digging too deep into advanced automation or patterns.

Swift Redirects

A robust solution offering real-time 404 monitoring, AI-powered redirect suggestions, regex/pattern rules, bulk import/export, and automation features. Built with modern SEO and scalability in mind.

Feature Comparison

Use Case Example

Scenario: A Shopify store changes all product URLs from /products/item-name to /shop/item-name.

With X Redirect:

• Manually detect broken links
• Manually enter one-by-one redirects
• No bulk or pattern automation

With Swift Redirects:

• Automatically detects all broken URLs
• Applies regex redirect: /products/* → /shop/*
• Sends email alert for any future broken links

Automation & Smart Suggestions

Swift Redirects leads in automation. Its AI-powered suggestion engine saves time by recommending the most likely target URLs. Its pattern rules allow dynamic redirects for entire collections or product types.

X Redirect lacks automation and relies heavily on manual work, making it less ideal for large stores or frequent updates.

Pricing Breakdown

SEO Benefits

Swift Redirects is built with SEO in mind. It minimizes crawl errors by catching 404s early, ensures all redirects are 301 (permanent), and tracks redirect hits. It helps preserve domain authority and page rank during site migrations or restructures.

X Redirect covers the basics, but lacks visibility into long-term redirect performance.

Ease of Use

X Redirect is easy to install and use. It’s a great entry-level app if you only need to fix a few links occasionally.

Swift Redirects, while offering more powerful tools, maintains a user-friendly dashboard with filters, tags, and shortcut actions. Even non-technical users can manage redirects, import CSVs, and monitor 404s easily.

Final Verdict

Conclusion: If your redirect needs are simple, X Redirect will do the job. But if you’re serious about SEO, automation, and scale, Swift Redirects is the app to grow with.